{"id":3915,"date":"2024-03-20T15:44:24","date_gmt":"2024-03-20T14:44:24","guid":{"rendered":"https:\/\/plantininstituut.be\/opleiding\/publishing\/"},"modified":"2026-03-21T16:08:31","modified_gmt":"2026-03-21T15:08:31","slug":"publishing","status":"publish","type":"product","link":"https:\/\/plantininstituut.be\/en\/opleiding\/publishing\/","title":{"rendered":"Publishing"},"content":{"rendered":"\t\t<div data-elementor-type=\"product-post\" data-elementor-id=\"3915\" class=\"elementor elementor-3915 elementor-2321\" data-elementor-post-type=\"product\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e385ed e-flex e-con-boxed e-con e-parent\" data-id=\"5e385ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50ef424 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"50ef424\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d852b e-con-full e-flex e-con e-child\" data-id=\"54d852b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd85eb7 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"bd85eb7\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>P<\/p>\n<p>hysical books, e-books, audiobooks\u2014they continue to endure, but in a complex world where readers&#8217; media consumption is constantly evolving. Competition is fierce, margins are tight, and phenomena like streaming, ChatGPT, and the increasing prevalence of English continuously reshape the rules of the game. The <i>Publishing <\/i>course provides insight into the challenging landscape in which a publisher of (digital) books must operate today\u2014and in the future.  <\/p>\n<p>You will gain practical knowledge and experience in <em>selecting<\/em> an idea, topic, or author; <em>editing <\/em>a manuscript; <em>packaging<\/em> it into various appealing formats; <em>marketing<\/em> it through promotion and distribution; and finally <em>achieving results<\/em>: enthusiastic readers, satisfied booksellers, and a profitable publishing house.<\/p>\n<p>As a homework assignment, you will create a publishing proposal for a (fictional) book, including a well-founded estimation of costs and revenues and a solid marketing plan.<\/p>\n<p>After completing this course, you will understand how a publishing house operates. You will know where the opportunities lie and where the challenges are. Additionally, you will have a solid foundation to publish a book, whether independently or through a publisher, if desired.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f25914 e-flex e-con-boxed e-con e-child\" data-id=\"4f25914\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131a0bc elementor-widget elementor-widget-shortcode\" data-id=\"131a0bc\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"custom-add-to-cart-btn\" href=\"https:\/\/plantininstituut.be\/en\/opleiding\/publishing\/?add-to-cart=3915\">Sign me up<\/a>\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1fdb3 e-flex e-con-boxed e-con e-parent\" data-id=\"cb1fdb3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a023868 elementor-widget elementor-widget-heading\" data-id=\"a023868\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Lecturer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76391b5 elementor-widget elementor-widget-shortcode\" data-id=\"76391b5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n        <a href=\"https:\/\/plantininstituut.be\/en\/docent\/maarten-van-steenbergen\/\" class=\"opleiding-docent-intro\">\r\n            <div>\r\n                <div class=\"related-image-container\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/plantininstituut.be\/wp-content\/uploads\/2024\/03\/Maarten-Van-Steenbergen-1750.jpg\" alt=\"Maarten Van Steenbergen\">\r\n                                    <\/div>\r\n\r\n                <div>\r\n                    <h4>Maarten Van Steenbergen<\/h4>\r\n                    <div>Publishing Director of General Books, Lannoo Publishers<\/div>\r\n                    <span class=\"opleiding-docent-readmore\">\u2013\u203a Read more<\/span>\r\n                <\/div>\r\n            <\/div>\r\n        <\/a>\r\n\r\n    \t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a08664 e-flex e-con-boxed e-con e-parent\" data-id=\"2a08664\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836a8a7 elementor-widget elementor-widget-heading\" data-id=\"836a8a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Practical Information<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473b29d elementor-widget elementor-widget-text-editor\" data-id=\"473b29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This class is part of the one-year <a href=\"https:\/\/plantininstituut.be\/opleiding\/typografie-boek\/\">Typography &amp; Book<\/a> course, but it can also be taken separately.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57fed38 e-flex e-con-boxed e-con e-parent\" data-id=\"57fed38\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec2ec1 elementor-widget elementor-widget-heading\" data-id=\"3ec2ec1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Costs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cee69e elementor-widget elementor-widget-text-editor\" data-id=\"9cee69e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Registration fee: \u20ac380.<br \/>Tiered discounts apply if you combine multiple course modules in the same year. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how a publishing house operates. Where are the opportunities, and where are the challenges? The perfect foundation for publishing a book, whether independently or through a publisher.<\/p>\n","protected":false},"featured_media":2565,"template":"","meta":[],"product_cat":[93],"product_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publishing - Plantin Instituut voor Typografie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plantininstituut.be\/en\/opleiding\/publishing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishing - Plantin Instituut voor Typografie\" \/>\n<meta property=\"og:description\" content=\"Learn how a publishing house operates. 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