{"id":4085,"date":"2024-03-20T15:20:47","date_gmt":"2024-03-20T14:20:47","guid":{"rendered":"https:\/\/plantininstituut.be\/?post_type=product&#038;p=4085"},"modified":"2026-03-21T16:19:22","modified_gmt":"2026-03-21T15:19:22","slug":"macro-typography","status":"publish","type":"product","link":"https:\/\/plantininstituut.be\/en\/opleiding\/macro-typography\/","title":{"rendered":"Macro-typography"},"content":{"rendered":"\t\t<div data-elementor-type=\"product-post\" data-elementor-id=\"4085\" class=\"elementor elementor-4085 elementor-2293\" data-elementor-post-type=\"product\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e385ed e-flex e-con-boxed e-con e-parent\" data-id=\"5e385ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50ef424 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"50ef424\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d852b e-con-full e-flex e-con e-child\" data-id=\"54d852b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd85eb7 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"bd85eb7\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"0\" data-end=\"132\">Book conventions help the reader understand a book, navigate the text, and grasp the hierarchy of textual and visual elements.<\/p><p data-start=\"134\" data-end=\"283\">However, the role of the book in society is evolving, along with reading habits and behaviors. This transformation is reflected in the book\u2019s form.<\/p><p data-start=\"285\" data-end=\"533\">What does this mean for typefaces, page layouts, grids, and the overall flow of a book? What possibilities do new typographic technologies offer? Where should we respect established conventions, and where can we carefully push boundaries?<\/p><p data-start=\"535\" data-end=\"813\" data-is-last-node=\"\">Together, we will explore these questions, analyze both historical and contemporary book concepts, and develop our own approaches. Throughout this process, we will work intensively with InDesign, as only through hands-on practice can we truly test theory in application.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f25914 e-flex e-con-boxed e-con e-child\" data-id=\"4f25914\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-131a0bc elementor-widget elementor-widget-shortcode\" data-id=\"131a0bc\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"custom-add-to-cart-btn\" href=\"https:\/\/plantininstituut.be\/en\/opleiding\/macro-typography\/?add-to-cart=4085\">Sign me up<\/a>\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1fdb3 e-flex e-con-boxed e-con e-parent\" data-id=\"cb1fdb3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a023868 elementor-widget elementor-widget-heading\" data-id=\"a023868\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Lecturer <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76391b5 elementor-widget elementor-widget-shortcode\" data-id=\"76391b5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n        <a href=\"https:\/\/plantininstituut.be\/en\/docent\/ralf-de-jong\/\" class=\"opleiding-docent-intro\">\r\n            <div>\r\n                <div class=\"related-image-container\">\r\n                                            <img decoding=\"async\" src=\"https:\/\/plantininstituut.be\/wp-content\/uploads\/2024\/03\/Ralf-de-Jong.jpg\" alt=\"Ralf de Jong\">\r\n                                    <\/div>\r\n\r\n                <div>\r\n                    <h4>Ralf de Jong<\/h4>\r\n                    <div>Book designer and professor in typography<\/div>\r\n                    <span class=\"opleiding-docent-readmore\">\u2013\u203a Read more<\/span>\r\n                <\/div>\r\n            <\/div>\r\n        <\/a>\r\n\r\n    \t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a08664 e-flex e-con-boxed e-con e-parent\" data-id=\"2a08664\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836a8a7 elementor-widget elementor-widget-heading\" data-id=\"836a8a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Practical Information<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473b29d elementor-widget elementor-widget-text-editor\" data-id=\"473b29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"115\">This short course is part of the one-year Typography &amp; Book program, but it can also be taken separately.<\/p><p data-start=\"117\" data-end=\"163\" data-is-last-node=\"\">A solid knowledge of InDesign is required.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57fed38 e-flex e-con-boxed e-con e-parent\" data-id=\"57fed38\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec2ec1 elementor-widget elementor-widget-heading\" data-id=\"3ec2ec1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Costs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cee69e elementor-widget elementor-widget-text-editor\" data-id=\"9cee69e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tuition fee: \u20ac475.<br data-start=\"22\" data-end=\"25\" \/>Discounts apply when combining multiple course modules within the same year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"adff1410-0a5d-43ad-bf6f-f591ccad2046\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p class=\"\" data-start=\"0\" data-end=\"60\">A must for anyone who wants to fully understand book design.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"featured_media":2273,"template":"","meta":[],"product_cat":[93],"product_tag":[109,112],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Macro-typography - Plantin Instituut voor Typografie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plantininstituut.be\/en\/opleiding\/macro-typography\/\" \/>\n<meta property=\"og:locale\" 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